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Strategies & Market Trends : The Residential Real Estate Crash Index

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To: patron_anejo_por_favor who wrote (234986)1/4/2010 8:50:07 PM
From: bull_dozerRead Replies (1) of 306849
 
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Electronic Arts Keeps Woods for Online Golf Game

Jan. 4 (Bloomberg) -- Electronic Arts Inc. said it will keep Tiger Woods in the title of its planned online golf game, maintaining support for the world’s top player after other companies dropped him as a pitchman.

“Regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history,” Peter Moore, president of EA Sports, said in a statement today.

Titles featuring Woods have generated $675 million in U.S. sales since 1998 for Electronic Arts, the second-largest video game company, according to researcher NPD Group Inc. “Tiger Woods PGA Tour Online,” to be released this month, is the first in the series that can be played through a Web browser. The game is part of Chief Executive Officer John Riccitiello’s strategy to expand sales of non-console titles.


bloomberg.com
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