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Technology Stocks : Apple Inc.

AAPL 271.50

+2.0%

Nov 21 9:30 AM EST

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To: Edward Boghosian who wrote (5816)	11/3/1997 11:50:00 AM
From: RJC2006	Read Replies (3) of 213173

<<We(Americans) are impressed by people in authority, especially in the business world and we think they know it all. Apple is one example of management not knowing what it is doing or has been doing.>> Well, I am not going to harp on the context of the ad anymore but in the example of IBM's THINK campaign I would bet you bottom dollar that this was done in conjunction with a myriad of product ads. That seems to be the way these "theme" ads have any chance of working. As I said, the competition hits at the general public using product based advertising. What Apple product do you think of with their current strategy? Likewise, what product do you think of when you think of Intel's ads? I wouldn't mind jumping in to Apple as a long term hold but it seems that there are some insurmountable obstacles.

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