Reviewing my GOOG position, I'm not liking reductions in profit margins and roe. OTOH, company has plenty of cash, and has made expenditures to enter smartphone market. (GOOG's entrance or presence may be a plus or a minus. Not sure which.) As co.'s financial ratios have worsened, my valuation for the stock drops too. I see big disparity in results from different evaluation methods: On ROE, I get the stock to be very overvalued. Otoh, based on profit margins and cash hoard and subjectively, its market dominance, I'm outlooking Google fair value to be maybe $750/sh or more.
I'll bet if/as economy continues to improve, Google's ad rev's, market dominance, and profit picture will improve also, and stock might reach my fair value number.
Having held all of my few shares, I'll just add a few more now to my position.
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