Palin adds 1 million viewers for O’Reilly
Roger Ailes at Fox News may have scored again by signing Sarah Palin as a paid analyst.
Her first appearance on Fox News pushed Bill O’Reilly’s ratings by 22% or so.
The night before, The O’Reilly Factor drew 3,499,000 viewers — including 932,000 in the 25-54 demo. His repeat at 11 PM drew 1,371,000 viewers — more than any non-Fox News show on cable news.
On Tuesday, with Palin, The O’Reilly Factor drew 3,954,000 viewers — including 993,000 in the 25-54 demo. His repeat at 11 PM was interrupted by Haitian news, but it drew 1,986,000 viewers at 11:30 PM.
Nielsen numbers via TV By The Numbers.
UPDATE: Let’s see, Monday, 4,870,000 viewers (combining times). Tuesday, 5,940,000. So he was up 450,000 in the first hour but up 1,070,000 altogether — a 22% gain. Word of mouth likely goosed that 11 PM (well, 11:30 PM) showing.
Originally I wrote a gain of 450,000 viewers based only on the 8 O’Clock airing.
Part of that may be the usual Monday-to-Tuesday bump but the 11 PM goose tells me that it was more than that.
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