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Technology Stocks : Symantec (SYMC) - What does it look like?
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To: Richard Query who wrote (181)9/7/1996 1:13:00 AM
From: Keith Zhang   of 2069
 
Richard, I learned the lesson well from this one. :)
I conclude that buy and hold strategy in technology sector
simply does NOT work because by nature high tech stocks
are very hard to value, not even for what are considered
as franchise companies like Microsoft and Intel.
(Xerox and IBM are such examples, only 15-20 years ago.)

As for SYMC, I am holding because it still has a high
probability to recover soon even though my confidence
level is lowered because of the poor management and marketing
of this company. I will not hesitate to sell at a loss
if we don't see much improvements in both new product
deliverables and the ways they market products.

One thing I learned from my Symantec friend today is that MCAF
has been very aggressive on marketing their anti-virus tool
this year. First they offered a low price of $40-45, while
Symantec's is $89 I think. Secondly they have started to
sell their products thru the web long time ago. As for the
first point, MCAF does not offer any free upgrade for fixing
new virus for the current customers. They will charge their
customers for the new updates. A very smart strategy, just
like the printer companies (like HP) depend on selling toners
and other replaceable parts, Not selling the printers, to get the
real profit! Symantec charges a high initial price but giving free
updates. Symantec need a much more aggressive marketing
strategy!

Technically speaking (for PC platforms), the Norton Anti-virus
tool is faster and more stable than MCAF's. I learned from
a friend who uses both tools and also from "biased" opinions
of the SYMC sources, so Tim, if you want to repudiate this
as I know you would, :) please let us know...

-Keith

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