Adam - AMD's Yield Problems may be a FISH STORY. They are trying to DRUM UP CUSTOMERS and seem to have no shortage of K6's - just a shortage of OEM's!
Paul
{========================================}
biz.yahoo.com
Monday November 3 1:58 PM EST
Company Press Release
AMD Offers New Boxed Processor Product
AMD/Microsoft Rebate Program Included in Initiative
AUSTIN, Texas--(BUSINESS WIRE)--Nov. 3, 1997--AMD (NYSE:AMD - news) today announced a boxed processor
product based on the AMD-K6 MMX enhanced processor that provides resellers the best performance solution for
Socket 7 systems.
The new AMD Processor In a Box (PIB) includes the AMD-K6/200 or 233 in a boxed unit, with heatsink, thermal
grease, and fan attached to the processor. The product comes with a three-year limited warranty and will be
available through authorized distributors in North America.
AMD developed the new product in response to requests from value-added resellers (VARs) and system
integrators. ''The reseller market has responded enthusiastically to the AMD-K6 processor and its value
proposition, and the PIB product will enable VARs to more easily build the best desktop PCs for their customers,''
said Dave Sheffler, AMD's vice president, channel sales and marketing. ''By offering the Processor In a Box, we
can guarantee our customers receive a high-quality, cost-competitive product that is reliable and easier to use.''
In conjunction with the new product, AMD will promote a rebate program aimed at North American VARs who
purchase the PIBs. The rebate program involves an industry-first joint effort with Microsoft Corp. For each group of
50 AMD-K6 PIB-based systems sold with officially licensed versions of the Windows(R) 95 operating system, the
U.S. or Canada-based VAR may submit the proper combination of AMD and Microsoft rebate coupons for up to
$500 cash back.
''Microsoft is pleased to work with AMD to offer additional rebate dollars to system builders who purchase the
AMD-K6 processor with genuine Windows 95,'' said Doris Medlicott, manager of Microsoft OEM Sales, North
America. ''This promotion demonstrates that Microsoft continues to be committed to proactively supporting system
builders who license legitimate products.''
''We are responding to the AMD Reseller Program members' requests for better and more widespread distribution
of AMD processors,'' said David West, AMD's director of worldwide distributor operations. AMD's current North
American commercial distributor associates, FAI and @Once, will distribute the new boxed processor product.
The AMD Processor In a Box is available now. The AMD-K6/233 PIB is priced at $236, and the AMD-K6/200 PIB
at $171.
About AMD
AMD is a global supplier of integrated circuits for the personal and networked computer and communications
markets. AMD produces processors, flash memories, programmable logic devices, and products for
communications and networking applications. Founded in 1969 and based in Sunnyvale, Calif., AMD had revenues
of $2 billion in 1996.
Notes to Editors: Readers may obtain additional information by calling 800/222-9323 or 408/749-5703.
AMD is a registered trademark, and AMD-K6 is a trademark of Advanced Micro Devices, Inc.
Microsoft and Windows are registered trademarks of Microsoft Corporation.
MMX is a trademark of Intel Corporation.
General Notice: Other product names used in this publication are for identification purposes only and may be
trademarks of their respective companies.
Contact:
AMD, Austin
Anne Camden, 512/602-2120
E-mail: anne.camden@amd.com |
