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Non-Tech : Cereplast Inc.

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To: BSWB who wrote (1)1/22/2010 10:13:12 AM
From: BSWB   of 117
 
Cereplast Featured in Several Media Outlets

Companies:Cereplast Inc. Related Quotes
Symbol Price Change
CERP.OB 0.1480 +0.0030

Press Release Source: Cereplast, Inc. On Thursday January 21, 2010, 1:14 pm EST
HAWTHORNE, Calif.--(BUSINESS WIRE)--Cereplast, Inc. (OTCBB:CERP), a leading manufacturer of proprietary bio-based, sustainable plastics, is currently the subject of several media features highlighting the positive business and environmental implications of the company’s latest success.

Cereplast is currently the subject of a new IC Places article entitled, “Can Cereplast Save the Planet one water bottle at a time?” The article is available online at: icplaces.com.

IC Places owns and operates 350 U.S. city websites offering virtual keyhole views of the social, business, and cultural life in each city. Conversations in each city are fueled by a mixture of national, regional and local journalists, including: John Stossel, Chuck Norris, Pat Buchanan and Margo Howard, niece of beloved advice columnist Dear Abby.

“I think the IC Places article hits on the feelings of a lot of consumers,” commented Mr. Frederic Scheer, Founder, Chairman and CEO of Cereplast, Inc. “Bio-based plastics are the future. We are moving ahead quickly with new technologies and formulations to meet what we believe will be unprecedented demand.”

Mr. Scheer continued, “Our Company has been very busy with plans for an up-listing to a senior exchange, a facilities move to Indiana and a new initiative into Algae-based bioplastics. The media, including the LA Business Journal (http://www.labusinessjournal.com/article.asp?aID=143905) and even Reuters (http://www.reuters.com/article/idUSTRE60I4VE20100119), have started paying attention to our progress.”

The Reuters article puts the spotlight on Cereplast’s work with algae biofuel companies. The potential move towards the use of algae-based plastics is of major interest to Cereplast, and is also gaining traction with the U.S. government and even oil giant Exxon Mobil Corp, who have both invested or promised to invest upwards of $1 billion combined on algae projects. Of course, the viability of algae biofuel hinges on how quickly companies that harness algae as fuel can become commercially viable.

Mr. Scheer added, “They are going to extract the oil from the algae ... and we will pick up the biomass and make chemicals. We are repeating 100 years later what was done with fossil fuels at the start of the 20th century."

It is estimated that global demand for bioplastics, including plastic resins that are biodegradable or derived from plant-based sources, will increase by 400% to 890,000 metric tons by 2013, according to a recent University of Utrecht study. Some predict the U.S. market to reach $10 billion a year by 2020, a tenfold increase from 2007, according to a recent article by CNN International.

“We are extremely encouraged by the huge amount of press we have been getting recently,” continued Mr. Scheer. “There is a real change occurring in the public’s awareness of plastics use and disposal.”

About Cereplast, Inc.

Cereplast, Inc. (OTCBB:CERP) designs and manufactures proprietary bio-based, sustainable plastics which are used as substitutes for petroleum-based plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with petroleum-based plastics. On the cutting-edge of bio-based plastic material development, Cereplast now offers resins to meet a variety of customer demands. Cereplast Compostables Resins® are ideally suited for single use applications where high bio-based content and compostability are advantageous, especially in the food service industry. Cereplast Hybrid Resins® combine high bio-based content with the durability and endurance of traditional plastic, making them ideal for applications in industries such as automotive, consumer electronics and packaging. Learn more at www.cereplast.com.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

Contact:
Cereplast Media Contact:BeckermanLaura Finlayson, 201-465-8007lfinlayson@beckermanpr.comorCereplast Investor Relations Contact:IRTH Communications, LLCAndrew W. Haag, 866-976-IRTH (4784)cereplast@irthcommunications.com
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