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Technology Stocks : Apple Inc.

AAPL 271.50

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Nov 21 9:30 AM EST

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To: RJC2006 who wrote (5843)	11/3/1997 7:14:00 PM
From: FR1	Read Replies (1) of 213173

>in the example of IBM's THINK campaign I would bet you bottom dollar that this was done in conjunction with a myriad of product ads.< Right - In the IBM think campaign, they made up these little cardboard fold-up triangles that just said THINK and a whole bunch of other products such as posters, and different gizmos. IBM gave them all away free (especially to schools and MIS directors). The idea, which worked, was that people liked to have those signs around (the IBM logo was not too obvious) and everytime someone asks "where did you get that?" IBM had an instant advertising referral.

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