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Politics : View from the Center and Left
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To: Lane3 who wrote (129334)1/26/2010 9:02:35 PM
From: Cogito  Read Replies (2) of 541772
 
>>Either the policies will be cheaper or the won't get sold and the effort will wither away. The idea is founded upon the objective of cutting costs.<<

But the insurance companies aren't in business to cut costs overall. They're in business to make a profit. And they make a lot more profit on frillier policies.

What would motivate them to seek the lowest level for basic coverage, where they make almost no money? Why would they bother to enter new markets in order to do that?
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