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Non-Tech : Any info about Iomega (IOM)?

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To: Bill Fischofer who wrote (34309)11/3/1997 8:07:00 PM
From: Nathan Shulman  Read Replies (2) of 58324
 
>>Note how the SYQT announcement carefully avoids mentioning when you'll be able
>>to buy this wonder drive. Curiously their latest announcement
>>at biz.yahoo.com suggests that
>>they'll donate 100 of these drives to a school in November 1998.

My favorite part of this release is: ''Everyone has a creative spark inside them,'' said Gary Marks, executive vice president of marketing for SyQuest. ''This contest gives SparQ owners a chance to express that creativity.''

I think Syquest should win the contest for making up the most creative nonexistent product!

Also, I noticed something else interesting in the release: Since 1982, the company has shipped more than 16 million cartridges that people use to expand their ideas and creations. SyQuest (SYQT) is publicly traded on the NASDAQ's National Market System.

Note the statistic: 16 million cartridges! With over 9 million Zip drives sold and 1 million Jaz drives sold, I can't even imagine the number of IOM's cartridges sold. Anybody know? Including the original Iomega/Bernoulli drives, IOM should be quickly approaching selling 16 million drives!

Finally, I remember somebody mentioning that IOM has probably made extensive studies of ideal price points for certain products. So what is the deal with the Sparq? Does anybody know how it is possible?
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