The New York Times is still one of the top 3 newspapers in the world (in terms of credibility, distribution and quality of content)...the Times has not gone into bancruptcy like many newspaper conglomerates...In fact the New York Times is a publicly traded company that still has a market cap of close to $2 Billion...and the Times is aggressively moving it's content online and is seeking to leverage Apple's major new iPad platform...
marketwatch.com
The iPad presents opportunity for newspapers
Jan. 27, 2010, 6:11 p.m. EST
<<...New York Times Co. demonstrated its application for the iPad, which features a digital display of story text, photos and videos. Martin Nisenholtz, the company's head of digital operations, said the app "captures the essence and experience of reading a newspaper."
That's going to be the key for any newspaper in the environment Apple has helped to create, according to Sean Reily, director of editorial and business planning for the Los Angeles Times and a 2009-10 Fellow at the Donald W. Reynolds Journalism Institute.
"With what Apple has done now by providing full color, with rich video, people aren't going to be satisfied with just text and a grayscale photo," he said. "They're going to be able to get everything on the iPad that they get online. So it's a chance for newspapers to get that much more exposure, in front of more readers.
"But the question now is, what are they going to do with this new set of tools? It just goes back to how good newspapers are at presenting their content and how well they can differentiate themselves," Reily added.
George Van Horn, senior analyst at IbisWorld Inc., agrees. "Whether it's this tablet, or something else that comes down the road, there is an opportunity to deliver a better digital reading experience, whether it's newspapers, magazines or books," he commented.
It has been a busy month for New York Times Co., which said last week that NYTimes.com will launch a metered pay wall in 2011.
Clearly the bet is that the Times has a unique and dedicated audience, one willing to pay for its online content and happy to find a new way to take it with them anywhere. "Where the New York Times has gone is where all newspapers eventually have to go," said Reily...>> |
