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Politics : Sioux Nation
DJT 14.13+1.6%Jan 21 3:59 PM EST
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To: abuelita who wrote (186489)2/10/2010 2:40:35 AM
From: stockman_scott1 Recommendation  Read Replies (1) of 362466
 
In the article “Winter Wonder Brand,” Michael Ignatieff explores how nations use the Olympics to “brand their identities” as well as how their hosting style reflects national ethos:

The Olympics have done their part in replacing war with sport as the way nations earn respect. Modern nations compete by branding their identities, and hosting the Olympic games is the biggest branding opportunity a nation ever gets. The Beijing Games unveiled China as a global power. The Rio Games in 2016 will do the same for Brazil. The Sochi Winter Games in 2014 will showcase the raw power of Vladimir Putin’s Russia.

If you’re not trying to demonstrate raw power or announce your arrival on the global stage, however, hosting the Games presents a challenge. We Canadians are immensely proud of our country, but we try to be soft-spoken about it, so we aren’t looking for the Vancouver Games to be a grandiose exercise in self-promotion. Instead, we want to demonstrate that we’re a people the world can count on. We’re proud that we brought in the Games on time and on budget. The venues are ready. Apart from some nail-biting about whether there will be enough real snow for the low-altitude venues, there have been no last-minute panics. The Olympics let us tell the world: Ask us to do a job, and we get it done right...

nytimes.com
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