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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: sinclap who wrote (92111)	2/16/2010 5:03:53 PM
From: Stock Puppy	Read Replies (1) of 213176

Not talking sales, which has a certain momentum going - especially from people holding off purchases due to initial Vista problems. I'm talking awareness/realization - to use a car analogy, cars are complicated mechanical devices that require not only maintenance, but constant and expensive repairs. Then someone comes out with a car built with such quality that it usually requires minimal repairs. Doesn't catch on at first, but then more and more people start going to the more reliable type of car. Eventually the public realizes that cars don't have to be unreliable but many still give the good old companies business - familiarity and all that. But with time more and more people eventually go to the reliable car. The old company starts improving their design, incorporating features of the reliable car but their way of doing things is so entrenched, they have difficulty catching up - it's problems in their factory, attitude of the workers and so on. People are aware that computers can be reliable and while not completely bug free, free of the petty annoyances that MS brings to the table. Buying habits take time to change.

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