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Technology Stocks : Apple Inc.

AAPL 270.82

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3:59 PM EST

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To: FJB who wrote (92415)	2/21/2010 6:13:34 PM
From: Cogito	Read Replies (2) of 213177

>>Google only benefits if the standard is licensed by everyone and royalty free. That is why H.264 can't be the standard.<< Would Google not benefit by getting licensing fees from people who use the VP6 and VP8 codecs? If they could dramatically undercut H.264 pricing, while providing a codec that is technically superior to any other option, they'd be able to get some income without pissing off their clientele. I'm not assuming that's what they want to do, but I don't see how the only situation that works for them is one in which some standard codec is completely royalty free. To put it another way, how does a completely free codec that everyone uses benefit Google? I mean, I see how it would benefit the world of Internet users, but I don't see why Google in particular would need that, unless we're assuming that browser and OS vendors wouldn't support any codec that they couldn't get for free.

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