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Technology Stocks : Apple Inc.

AAPL 271.50

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Nov 21 9:30 AM EST

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To: Edward Boghosian who wrote (5816)	11/4/1997 2:18:00 PM
From: RJC2006	Read Replies (3) of 213173

Just for grins. Today's Wall Street Journal publishes an Apple response to many grammarians questioning of the Apple slogan "Think Different". Apparently many educators have questioned the advertisement as not containing the proper use of language. It seems that Think Different would be grammatically correct as "Think Differently". The Apple spokesperson went on to say the following: "The word 'differently' being an adverb, would communicate an unintended message. It would tell the reader HOW to think" says the note. It adds that in the slogan, the word "different" shouldn't even be treated as an adjective, as it usually is, but as a noun. "Because 'different' is not a modifier but a 'thing', the message of the tagline now tells us WHAT TO THINK ABOUT, rather than HOW to think." The story also made note of the fact that Apple caters a lot to the educational community.

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