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Technology Stocks : C-Cube
CUBE 36.65-0.7%Nov 13 3:59 PM EST

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To: Stoctrash who wrote (24810)11/4/1997 5:10:00 PM
From: BillyG  Read Replies (2) of 50808
 
Device bay/Firewire PC interface....................

Device Bay Ready: 1394 Trade Association to Sponsor World's First
Demo in This Year's Comdex Demo Room, N246, Las Vegas Convention
Center

COMDEX

LAS VEGAS--(BUSINESS EDITORS)--Nov. 4, 1997--

To Be Featured at 1394 TA's Comdex News Conference

Nov. 18 at 11

The industry's fastest-growing trade association today announced it will host the first-ever demonstration of Device Bay
technology at Comdex Nov. 17-22.

The 1394 Trade Association, with more than 160 members now, will host the Device Bay demonstration in room N246 in the
Las Vegas Convention Center. The long-awaited demo will be fully 1394-equipped according to 1394 TA Chair Gary
Hoffman, and will be accompanied in the TA room by new 1394-based technology from industry leaders such as Texas
Instruments, Sony, Intel, Adaptec, Philips Electronics, IBM Microelectronics, Symbios Logic, NEC Electronics, Fujitsu and
Molex.

"Device Bay and IEEE 1394 will enable people to easily customize their PCs and peripherals. With Device Bay, people will
be able to add peripherals like a DVD drive directly into a PC without opening, rebooting or turning off the PC,"
Hoffman
said. "As an industry spec for 1394 peripherals, Device Bay and the standard create a perfect, complementary fit. Device Bay
defines the mechanical form factor, operating system behavior and mechanism for adding PC peripherals without opening a
PC chassis. IEEE 1394 provides the essential multimedia connection for commands and data."

"Device Bay is the industry's most exciting new technology for the PC and digital set-top box (STB) market," said Del
Whitaker, Texas Instruments' Senior Vice President of Mixed Signal and Logic Products. "Texas Instruments has been
providing cost-effective 1394 solutions since 1994, and also USB since 1996. We expect Device Bay to change the way
individuals purchase, use and upgrade their PCs and digital STBs, because these standards allow them to easily upgrade and
reconfigure their computers."

"Device Bay promises to do for the desktop what PC cards have done for notebook computing, opening the platform to
numerous peripherals from many different companies," said Max Bassler, corporate marketing manager for I/O at Molex
Corporation. "With 1394 as the major interface, the integration of the PC with consumer devices will follow. The physical
interface is based on the internal 1394-1995 connector design with provisions for much higher speeds."

Device Bay and IEEE 1394 modularity are also applicable to future digital consumer electronics packaging requirements.
Similar to the interconnection of analog audio and video components with coax cables, IEEE 1394 and Device Bay may be
used by their digital successors.

Other companies in the 1394 TA Demo Suite include Yamaha, Phoenix Technologies, Maxtor, MacroDesigns, 3A
International, and Lucent Technologies.


CONTACT: IPRA
Dick Davies, 415/777-4161
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