Anti-Piracy for DVD masters...............
Doug Carson & Associates and TTR Technologies Sign an Agreement For
DCA to License TTR's DiscGuard CD/DVD Anti Piracy Technology
KFAR SABA, Israel; CUSHING, Okla.--(BUSINESS WIRE)--Nov. 4, 1997--TTR Technologies Ltd., a wholly owned
subsidiary of TTR, Inc. (OTC EBB: TTRE) and Doug Carson & Associates, Inc. (DCA), jointly announced a licensing
agreement to incorporate TTR's DiscGuard technology for optical media authenticity verification in DCA's Mastering Interface
System (MIS).
DiscGuard is a proprietary technology that enables software and electronic content publishers using optical media (e.g.
CD-ROM, CD-R, DVD-ROM, DVD-R) to protect their intellectual property against illegal replication and use. DiscGuard
enhanced MIS places an indelible "fingerprint" on the optical media at the time of manufacture. The DiscGuard "fingerprint"
can be read by CD/DVD readers but cannot be duplicated by CD-R/DVD-R recorders or by remastering, making it a highly
effective weapon in the battle against the illegal replication of software, music, motion pictures, video and other content
distributed on optical media. This agreement follows and is in line with a Memorandum Of Understanding (MOU) signed
between the parties in March of this year. Since signing the MOU, DCA and TTR have been working jointly to productize the
technology, integrate it into DCA's MIS V6 machines and test it at a mastering and replication facility.
According to the terms of the agreement, DCA holds an exclusive worldwide license to bundle DiscGuard into its MIS V6
machines. MIS is currently operating in 75% of the world's mastering machines. The software components necessary to
implement DiscGuard, will be licensed under separate agreements between TTR, replicators and software publishers and
content providers.
Said Doug Carson, CEO of DCA, "To be effective, copy protection technology must stay ahead of pirates' capabilities. TTR
has done an excellent job of understanding the entire problem of piracy as well as optical disc technology in order to create the
DiscGuard solution. I am very pleased that TTR has chosen DCA to implement DiscGuard and to make DiscGuard available
to our mastering customers world-wide."
Mr. Arik Shavit CEO of TTR Technologies said, "We are very pleased to finalize and sign this agreement with DCA. TTR's
agreement with DCA is a major step towards the achievement of TTR's strategy to establish DiscGuard as a worldwide
standard in the battle against digital piracy. This agreement significantly demonstrates recognition and confirmation of the
viability of the DiscGuard technology by the world's leading provider of signal processing systems." Mr. Shavit added,
"Software developers, publishers and movie producers will be able to protect their products' content, release more titles and
create the critical mass needed for the DVD industry to take off."
DCA is the world's leading supplier of signal processing systems for optical media mastering machines, the key component in
the production of CD/DVD optical disc glass masters. The DiscGuard option will be available before year-end on DCA's
Mastering Interface System (MIS) V6. DCA has fully staffed sales and support offices in the US, Europe and Japan as well as
distributors in the rest of Asia.
TTR Technologies Ltd., an Israeli high-tech company wholly owned by US based TTR, Inc. (OTC EBB: TTRE), is primarily
engaged in the development and marketing of a family of proprietary products that are designed to protect intellectual property
rights and prevent the unauthorized reproduction and use of electronic content and optical media. In addition to DiscGuard,
TTR markets DiscAudit, for protecting audio Compact Discs against illegal replication. DiscAudit utilizes DiscGuard
technology to place a non-copyable "fingerprint" on the audio disc providing the means to distinguish between authentic and
illegally replicated audio CDs.
CONTACT: Bob Olson
VP Sales and Marketing
Doug Carson & Associates, Inc.
(918) 225-0346, Fax: (918) 225-1113
E-mail: bobo@dcainc.com
or
Arik Shavit
CEO & General Manager
TTR Technologies Ltd.
+972-9-766-2393, Fax: +972-9-766-2394
E-mail: ariks@ttr.co.il
or
Robert Friedman
CFO
TTR Inc.
(212) 333-3355 Fax: (212) 333-7891
E-mail: robertf@ttr.co.il
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