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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 177.78-2.2%Jan 9 9:30 AM EST
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To: lml who wrote (90207)3/11/2010 5:51:13 PM
From: Rich Bloem1 Recommendation  Read Replies (1) of 197157
 
lml, I don't disagree with your points. If and when Q has plans to address the consumer market with products, then it will become necessary to create a strong brand. I don't see anything in the pipes that markets to the end consumer. The closest thing would be MediaFlo and Mirasol displays. MediaFlo is branded by the carriers and so the name is meaningless to the consumers. And, if there is any plans for such products then it should be broken out into a subsidiary under a different brand name in order not to alienate the provider market.

Mirasol is a product that could create an awareness with consumers and I could certainly see the benefits of a branding effort for that. It would be nice if we could see consumers flock to the carriers saying "I don't know which phone I want but I do want one with a Mirasol display".

Intel was successful branding their name for different reasons. They didn't have an existing ecosystem and didn't have to devise methods to be accepted into that ecosystem. They were at the fore front of the market and heads and shoulders above anybody else. Their name served them well once potential competitors came to the market. It was comforting to know that your computer had Intel Inside.
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