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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 161.39-1.9%Jan 15 3:59 PM EST
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To: planetsurf who wrote (90229)3/12/2010 12:26:18 PM
From: lml  Read Replies (2) of 197227
 
I think QCOM has gotten the message that it needs some focus on marketing judging from PJ's comments @ CES. The message he expressed was that (& I paraphrase) "QCOM's technology is/will be not only in mobile devices, but in all these new consumer devices now coming to market, but the consumer does not know who are. They only know of Qualcomm stadium."

I infer from PJ's comments the company has got the message that it needs to begin to market itself to the consumer, establish in their mind some level of brand awareness. The message QCOM might wish to establish with the consumer is that if the device is built with QCOM technology, it is built with superior technology (v. competing technogolies).
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