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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting

QCOM 172.72

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From: Jim Mullens	3/13/2010 7:49:57 PM
	of 196444

AT&T Revs Its Apps Engine 90% of Quick Messaging Devices on BREW in 2011 Snip>>>>> Quick Messaging Devices have come to represent roughly 30 percent of the recent phone sales. Brew MP takes this category to the next level. AT&T expects roughly 90 percent of phones in this segment to run the platform by the end of 2011. Already, device manufacturers for AT&T are queuing up to launch Brew MP handsets. Samsung will be first up, with devices by HTC, LG and Pantech planned to hit the market in late 2010 or early 2011. >>>>>>>>>>>>>>> brewmp.com MORE CHOICE ON THE HANDSETS OF CHOICE. For millions of AT&T customers, Brew MP™ is about to make their value-priced messaging phones better than ever. With Brew MP set to power 90% of AT&T’s popular Quick Messaging Devices by 2011, the full power of all that mobile broadband has to offer will soon reach one of the carrier’s most rapidly growing segments. Key Points MORE APPS. MORE FLEXIBILITY. MORE FUN. Already one of AT&T’s most popular categories of phone, Quick Messaging Devices are only the first step to more mobile freedom. They’re nicely equipped with physical or touchscreen QWERTY keyboards and full Web browsing—but almost completely missing out on the apps market. These new handsets powered by Brew MP will bring more applications to the people—and more possibilities to the entire ecosystem. Developers know they can count on continued support for Java. But support for Flash and Lua make it possible to deliver a full catalog of new and popular offerings to customers hungry for what’s hot. No more being just text-centric. These devices will let users go from simple messaging to gaming, social networking and other activities without breaking the bank. “Moving to Brew MP will tear down the barriers and make it easier for developers to reach our customers—and our customers to access the hottest apps.” David Christopher, AT&T Chief Marketing Officer • BREW ON THE FAST TRACK The market is growing fast. Since AT&T pioneered the category in 2008, Quick Messaging Devices have come to represent roughly 30 percent of the recent phone sales. Brew MP takes this category to the next level. AT&T expects roughly 90 percent of phones in this segment to run the platform by the end of 2011. Already, device manufacturers for AT&T are queuing up to launch Brew MP handsets. Samsung will be first up, with devices by HTC, LG and Pantech planned to hit the market in late 2010 or early 2011. COMPANY FACTS AT&T Headquarters: Atlanta, GA Web site: wireless.att.com • UPDATED: 02/16/10

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