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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum
GLD 374.33+0.7%Nov 18 4:00 PM EST
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To: energyplay who wrote (61998)3/14/2010 5:16:26 PM
From: dybdahl  Read Replies (1) of 217862
 
My background is not in economics or marketing, but the more I learn about marketing, I believe that localizing a product is not only about the language and culture.

For instance, if you would create a new webhosting solution, you would have to go up against the dominating giant 1und1 in Germany, whereas there is no similar competitor in Denmark. Some companies may be absent in some countries, enabling some business opportunities that may not exist in other markets.

Google Streetview exists in Denmark but not Germany, and Google Android Market exists in Germany but not Denmark. This gives Google some headache with regard to how to do business well in Europe, and gives European companies many ways to stay competitive against Google. In similar ways, many European companies stay out of USA, or keep products out of USA. Nokia is a good example, many of their phones are marketed on all continents, but not in USA.
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