Well...as a birthday present to me, Toyota sent me an newsletter on the latest hybrid vehicles...and there in the middle, they drop the "PO bomb"!! I guess admitting Peak Oil can be a lucrative marketing strategy.
Toyota Unveils Compact Hybrid Concept, Reveals Plan for Prius Family
behindthewheelnews.toyota.com.
Toyota Motor Sales, U.S.A., Inc., (TMS) unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that addresses Toyota's stated strategy to offer a wider variety of conventional hybrid choices to its customers as it begins to introduce plug-in hybrid vehicles (PHVs) and battery electric vehicles (BEVs) in model year 2012, and hydrogen fuel cell hybrid vehicles (FCHVs) to global markets in 2015.
"Within the next 10 to 20 years, we will not only reach peak oil, we will enter a period where demand for all liquid fuels will exceed supply," said Jim Lentz, TMS president. "A century after the invention of the automobile, we must re-invent it with powertrains that significantly reduce or eliminate the use of conventional petroleum fuels. One of many alternatives is through what is commonly called the electrification of the automobile. By far, the single most successful example of this has been the gas-electric hybrid."
Dragonfly41 on March 23, 2010 - 8:17am |
