Arthur - here is the current Johnson Redbook Survey, and a few other related links.
Posted: The Johnson Redbook lp-llc.com
The Redbook Total-Store Average in the fourth and final week of retail October declined slightly to 7.1% form 7.5% the previous week. However, the third of three consecutive weeks of stronger sales after a soft opening week continued to raise October's average, which ended at 6.8%, or 0.7% better than September. This was slightly better than our retailer sample's (and Redbook's) targets of 6.7% and 0.6% respectively.
Sales appeared to lose some of their recent momentum in the final week. Certain retailers said the strong demand for apparel which drove business in the previous two weeks, had flattened, and even those companies which continued to post double-digit gains in soft-line categories generally noted a tailing-off by the week-end. The week also was affected (probably negatively on balance) by Halloween, which boosted volume at those stores that cater to it, but kept shoppers away on Friday, typically an important shopping day. (Some retailers said they had planned for, and recorded, negate numbers at certain outlets because of Halloween.) In either case, there was a sense that the sharp weather related upturn in apparel sales seen during October was ending, and attention was increasingly being focused on the major end-of-year landmarks of Thanksgiving and Christmas, and their holiday-related promotional and seasonal features.
While our sample ended ahead of plan in October, the final month of the retail quarter, we estimate that after September's weakness, its aggregate third quarter sales target was not met. Early indications are that fourth-quarter targets will be set slightly lower. We also note that the sales base for retail November, commencing next week, is somewhat below October's, and the month-to-month break-even level for the Total-Store Average will be 8.2%.
The Same-Store Average for the latest week was 4.2%, and the same-store month-to-month change versus September rose to 0.7% from 0.6%.
Also Posted:
Mike Niemira, Weekly Chainstore Sales Snapshot lp-llc.com
James O'Sullivan, Vice President, JP Morgan (Nov. 3) lp-llc.com
Robert Craven, President, FIMG (Nov. 3) lp-llc.com
FRB St. Louis - "Critiqueing the Consumer Price Index" Excerpt lp-llc.com Gary |