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Strategies & Market Trends : Bluegreen Corporation (BXG)

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From: JakeStraw4/26/2010 1:17:04 PM
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Bluegreen Expands Its Fee-Based Services Business to Include Hotel Management
finance.yahoo.com

Company Commences New Service Offerings at Two Locations

April 26, 2010, 11:59 am EDT

BOCA RATON, Fla.--(BUSINESS WIRE)--Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play®, today announced the expansion of its fee-based services business to include hotel management. Bluegreen recently commenced hotel management services for an existing client, South Mountain Resort in Lincoln, New Hampshire, and for a new client, The Sandhurst Hotel in Ft. Pierce, Florida. The addition of hotel management expands the Company’s portfolio of fee-based service offerings beyond its previous offerings of resort operations management and sales and marketing. Bluegreen launched its fee-based services business in 2009 at resorts in Arizona, the Bahamas, Massachusetts, New Hampshire and Virginia. For the year ended December 31, 2009, Bluegreen generated fee based services revenues of $20.1 million compared to no such revenues in 2008.

“In 2009 we announced that we would actively pursue growth through fee-based services. We couldn’t be happier with the interest shown in our services and the quality of properties we now have under contract,” said David Pontius, President of Bluegreen Management Services. “Now that we have expanded into hotel management at these particular locations, we can continue to broaden our service footprint, delivering the true Bluegreen service experience, from the moment our hotel guests plan their vacation, to the moment they leave the resort.”
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