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Technology Stocks : Rovi Corporation (ROVI)
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From: JakeStraw4/28/2010 8:52:55 AM
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Rovi Upgrades Cox to a Newer Version of Passport Guide and the ShowRunner VOD Application
finance.yahoo.com

Cable System Roll Out Complete on Motorola Platform -- Conversion to Passport Guide and ShowRunner Planned for Cisco Platform in 2010

SANTA CLARA, Calif., April 28, 2010 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced that Cox Communications has completed deployment of Rovi's video on demand (VOD) application, ShowRunner, in the company's Motorola systems. As a result of the conversion, combined with additional marketing and promotion of On DEMAND from Cox at time of launch, the company has seen an increase in VOD usage of approximately 20 percent. ShowRunner's advanced navigation path and other features make it easier for subscribers to access and navigate VOD content. Cox is planning additional roll-outs of ShowRunner throughout 2010 with a conversion to the Passport Guide for cable systems on the Cisco platform.

"Rovi's ShowRunner has helped us improve the presentation of On DEMAND to our subscribers," said Steve Necessary, Vice President, Video Product Development at Cox. "As a result we're pleased to see consumers are accessing and viewing more on demand content and discovering programming they otherwise wouldn't know was available to them as part of their Cox Advanced TV subscription."
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