Harte-Hanks Reports First Quarter Results
finance.yahoo.com
"We are seeing signs from many of our customers that the general economy is showing some improvement. We continue to manage our costs and at the same time we are making investments in both businesses to take advantage of growth opportunities as the economy recovers. In the highlights section are a number of examples of investments that will improve our business. In Shoppers, we are adding a number of key people and technology to support our integrated digital strategy where we continue to see excellent results. In Direct Marketing, we are adding people, technology and equipment to improve our business. Because of our people, we are well positioned to take advantage of future opportunities."
-- Harte-Hanks has been named Customer Response Management Agency of
Record for a leading consumer electronics organization to provide
strategy, creative, analytics, email, and database services for online
and offline channels. Multi-channel, integrated campaigns will be
developed and executed to reach key consumer segments and audiences.
-- A global healthcare leader has expanded its business by naming
Harte-Hanks as its Consumer Brand Agency of Record. We will lead the
strategic development of the global multichannel consumer communication
plan in 2010. In 2011, the plan tactics will be created and released
to individual countries for implementation.
-- Harte-Hanks has been engaged by a leading game and toy designer,
manufacturer and marketer for agency, email, analytic and database
marketing services.
-- The largest privately owned banking company in the United States
re-engaged Harte-Hanks to handle its credit card acquisition program.
-- In February, Harte-Hanks Shoppers launched a site redesign for
PennySaverUSA.com. The more significant features of the redesign
include online ad placement, improved mapping, email alerts by search
criteria, and related ads on ad detail pages. Additional upcoming
features will include ratings and reviews, localization box, and
improved taxonomy.
-- Harte-Hanks Direct Marketing announced the adoption of its new tagline
and the launch of a new website. The new tagline - insight, passion,
results - captures what clients value most in us as their partner.
Also, the tagline captures the sentiment and excitement that our
employees feel as they help clients around the world solve marketing
and business challenges.
-- Harte-Hanks Shoppers added key digital talent to its team as it works
toward growing online, mobile and social efforts on behalf of
advertising customers. These hires, each coming with strong and
uniquely beneficial backgrounds in online, mobile and social, have made
a strong impact on the direction and pace of growth in these critical
areas. |
