Rovi Corporation (ROVI) Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Rovi Corporation (ROVI)

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

From: JakeStraw	5/4/2010 8:37:39 AM
	of 150

Rovi's Set-Top-Box Measurement Capabilities Yield New Insights Into Consumer Behavior for Advertisers finance.yahoo.com Measurement Method Assesses the Effectiveness of Interactive Guide Advertising SANTA CLARA, Calif., May 4, 2010 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced that it has formulated a new set-top-box (STB) measurement methodology to assess the effectiveness of advertising campaigns on interactive television guides. The methodology provides insights into live broadcasting, time-shifting and video-on-demand viewing habits from thousands of STBs. It provides Rovi with enhanced insight into viewer behavior and the performance of advertising campaigns on the guide. In addition, Rovi has signed agreements with more than 23 cable operators in order to grow its sample size to tens of thousands more STBs over the next 18 months.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next