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Politics : Formerly About Advanced Micro Devices

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To: J_F_Shepard who wrote (564972)5/6/2010 3:46:13 PM
From: one_less  Read Replies (1) of 1574751
 
I provided a couple of major scientific resource links for you. What part don't you get?

"In support of a claim on a specific entity, anecdoctal evidence can be as persuasive as statistical evidence ... as long as the case story in the anecdotal evidence is perceived as sufficiently similar to the entity in the claim ... These findings are in accordance with insights derived from argumentation theory. Argument quality plays an important role in popular models of the persuasion process, such as the Elaboration Likelihood Model (ELM; Petty & Cacioppo, 1986) and the Heuristic Systematic Model (HSM; Chaiken, 1987). According to these models, argument quality determines the outcome of the persuasion process if people are motivated and able to scrutinize the message."

allacademic.com

See also: Chapter 9 Single Case Design

faculty.unlv.edu
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