Penni:
Hope you got some more shares at a good price. Thought you'd
like to see this if you haven't already:
Thursday November 6 8:05 AM EST
Company Press Release
Helen Of Troy Acquires Worldwide Rights To Market Dr. Scholl's
Personal Care Appliances
EL PASO, Texas--(BUSINESS WIRE)--Nov. 6, 1997--Helen of Troy Ltd. (NASDAQ, NM: HELE), designer,
developer and worldwide marketer of brand-name personal care products, announced today that it has acquired
the license from Scholl PLC of the United Kingdom to market Dr. Scholl's personal care appliances in all markets
of the world that are not included in the North America license from Schering- Plough Corporation that Helen of
Troy acquired through its purchase of Dazey Corp in October 1996.
Under the new agreement, Helen of Troy is licensed to sell and distribute all types of Dr. Scholl's foot baths, foot
massagers and body massagers, foot rests, callus buffers and comfort items in the United Kingdom, South
America, Europe, Asia and all other world markets.
Gerald J. Rubin, Helen of Troy's chairman and chief executive officer, noted that Dr. Scholl's is a well-known and
highly-respected name in international markets, and that foot baths, foot massagers and other ''comfort
products'' traditionally enjoy greater per capita sales in the U.K., Europe and Asia than in North America. ''Based
on current worldwide consumer buying patterns, we are optimistic that this new license will be an important
contributor to future results,'' Rubin said.
''The Dr. Scholl's products will be integrated into our existing international sales and marketing network, and
should also open up new distribution channels for Helen of Troy products with retailers worldwide,'' Rubin
concluded.
Helen of Troy designs, produces and markets brand-name hair dryers, curling irons, hair setters, women's
shavers, brushes, combs, hair accessories, mirrors, artificial fingernails and ''comfort products'' such as foot
baths. Helen of Troy products are sold primarily through mass merchandisers, drug chains, warehouse clubs and
grocery stores, under the trade names Vidal Sassoon, Revlon, Dazey, Dr. Scholl's, and Richard Caruso. The
company also markets products under the Helen of Troy, Hot Tools, Salon Edition and Gallery Series trademarks
to beauty salon distributors.
This press release may contain certain forward-looking statements which are subject to change. The actual
results may differ materially from those described in any forward-looking statements. Additional information
concerning potential factors that could affect the company's financial results are included in the company's Form
10-K for the year ended February 28, 1997.
Contact:
Gerald J. Rubin
915/779-6363
Maybe we'll see some movement up above the split level.
Ann |
