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Non-Tech : Golf Stocks and Industry Buzz
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To: caly who wrote (134)6/16/2010 10:43:10 AM
From: Sr K   of 178
 
They are running one ad with Mickelson talking about the reliability of the ball, as the video shows him hitting from between the trees to the 13th at Augusta in Round 4.

But he missed the eagle putt.

That shot was more about the club he used, and I think he plays Callaway irons, than the ball, and more about the player than the club choice.

The mixed messages ad doesn't work. No one would believe he would hit the ball anywhere else if it was a Titleist, or that he would choose a different club if the ball was another brand. From the entire Masters, they are only running that one shot.
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