Paul:
That may be the problem. It's no longer about what NOVL "wants." NOVL must at the very least follow their market, or at most anticipate or create it as MSFT does through (let's all say it together) brand management. Besides, large businesses began small, did they not? I know of one young IT manager who has worked for three different companies during the past six years, each larger than the last. He has converted each to NT, two from NetWare. He knows NT "best," feels most comfortable with it, sells it to his new management, completes the conversion, gets new job, and so on.
Why NT? Because that's what he "knows." He knows zilch about NetWare, yet attests to NT superiority and sells it everywhere he goes. Who got to him first, and how? NetWare may have been superior in two of three of those applications, but who is Novell? It's not just about "product." NOVL must get in on the ground floor. Small businesses, individual system administrators and IT managers, etc. Saturation bombing.
Regards,
AJ |
