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Non-Tech : Simula (SMU)

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To: wally who wrote (749)11/7/1997 1:41:00 AM
From: Noblesse Oblige   of 1671
 
Hi Wally, Gaston, the "thread,"

Well Wally, perhaps it is rated "R" for remunerative.

And Gaston, one of the great joys in my investment life has been to be *early*. It beats late all the time.

It seems to me that although Simula has encountered some protracted difficulties over the last couple of years, that the company is still considerably different from the one that was in existence before the shipments of 16G seating and ITS.

Although the 16G business will someday (soon, I trust) actually *be* a business...good sales and real profit margins...the home run potential in this company is ITS and the various ancillary products that comprise "Automotive Products."

The technology is far superior to anything else out there or currently in development, and my view is that the auto companies are coming around to that perspective. It has always been difficult for an independent company like Simula to get its products distributed by a first tier supplier, as those companies obviously prefer to sell what is in house and without a piece of the action going to an outsider.

Nevertheless, the price for inaction by the first tier suppliers will be lost opportunity. I certainly would hate to be an in house attorney trying to defend an auto company from a litigant (or worse, his/her heirs) when the technology to protect them from a side-impact collision was readily available but unchosen by the auto manufacturer.

Certainly, it is food for thought in a litigious society, particularly in light of NHTSA's apparent support for the product. I remain of the view that publication of the new 201 Standard Regs will be closely followed by a handful of ITS agreements.

We will know if I am right by the end of the first quarter.

Have a good evening.
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