Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Paul Fiondella who wrote (3320)	9/10/1996 11:37:00 AM
From: Steve Brown	of 42771

Novell's Advertising Campaign See the announcement below re the upcoming ad campaign. Look for ads in the major business mags as well as SI and others. "On Tuesday, September 10, the attached ad will appear in the Wall Street Journal Our official advertising launch with the introduction of 10 other ads will be on Tuesday, September 17. This ad is targeted to senior business executives and is intended to increase confidence in the Novell brand. Advertising messages for this part of our Fall advertising campaign will focus on what customers say are their biggest networking challenges:" "1. Connecting everyone with everything they need (i.e. different computer systems, databases, remote locations), and 2. Adding intranets without reconfiguring existing systems. This ad will also appear in many business publications throughout the week." "Also, during the month of September, Novell will be advertising on 29 different web sites. This exciting program, like the brand ad above, will reach new audiences with Novell brand messages. Novell is embarking on the most aggressive advertising campaign in the company's history."

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