Pabst Blue Ribbon $44 bottle - The china price? Huh?
Didn't you say something about inflation and unsustainability Chen?
"and to believe socially-redeeming beer drinking and historically relevant shopping mall cruising constitute desirable social life would be a mistake." - Jay Chen
General Chen, I thought 10,000 years of history and 1 billion smart chinese engineers was supposed to protect from idiotic actions like in the USA, namely paying 44 dollars a bottle for beer that over here in the USA only inbred rednecks that sniff momma's panties will drink because its the sewage piss - poor man's brew.
I thought Dennis Hopper was just kidding about pabst blue ribbon over heineken! (its an inside joke Chen, you probably won't get it)
curiouscapitalist.blogs.time.com
In China, Pabst Blue Ribbon is Pure Gold
Posted by Barbara Kiviat Wednesday, July 28, 2010
Recession got you down? There’s a new way to reach a 1.3 billion-strong market. Rebrand your run-of-the-mill American product, launch a “luxury” ad campaign and sell it in China for 20 times what you sell it for in the U.S.
Don’t trust me? Pabst Blue Ribbon did it. The PBR beer that has hipsters paying $2 for a can was re-marketed and retails for a $44 bottle called “Blue Ribbon 1844” in China. Pabst Brewing Company insists the beer is a special brew only for China, different in taste from what they sell here. Even if that’s the case, it’s like Walmart trying to sell luxury bags at Louis Vuitton prices.
But that’s the genius of marketing abroad. You can wipe the slate clean and reposition yourself to be whatever you want to be.
I spoke to Scott Galloway, founder of Luxury Lab, a think tank for prestige brands. He said scaling up when selling overseas is nothing new – think of Heineken, an ordinary beer in the Netherlands, but a premium one here. What makes China unique is that American brands manufacture their products in China, but then attach a foreign tag to market them at a higher price. Galloway agrees, “there’s a mystery associated with foreign brands.”
Coach was part of the “aspirational” luxury market that doubled its revenues between 1998-2008. China was a key market for the brand, where they marketed themselves as “high-end” and sold products at a hefty premium. And the best part of it? The majority of items were made in China, so consumers weren’t even paying more for a “Made in America” label. It’s a win-win situation in terms of costs too.
What’s more, China’s particularly brand-conscious society is spending. A Euromonitor study estimates 31.7 percent of total households in China will have an annual disposable income of US$5,000-$15,000 this year—which is a decent amount for China. “China is where the action is. In five years, they will have more millionaire and billionaires than any other country,” says Galloway.
All I can say Chen, if the china price for pabst is 44 dollars, those idiots won't be millionaires for long. :( Your china brothers are even bigger suckers than I thought, not protected from the foibles that have sunk so many across our globe. Useless drinking and shopping machines princesses is going to take them down too I fear.
With 90 million females short, mish already posting how sucker men have to have nice car and apartment to get into female chinese panties, and hillary clinton going to bring women's power to china under the guises of going after rare earth mineral resource mumbo jumbo - let me introduce you to the future of China man and his downfall - take it away blu cantrell - hit em up style
youtube.com You asian suckers aint seen nothing yet, but they can look to you General what a bitched out future they have to look forward too, wiping shitty baby diapers while momma wear the pants, pathetic. I never found one picture of your grandpa holding puking baby and wiping shitty diaper and let wife tug him around by the puppet string like I see with you all time :(( It is just too unbearable to watch |
