You can buy your way out of a problem......
September 1, 2010, 12:29 pm
BP Tripled Ad Spending After Spill
It will come as little surprise to newspaper readers and television watchers, but BP significantly increased its spending on advertising after the April 20 Deepwater Horizon explosion and oil spill. BP spent $93.4 million on newspaper, magazine, television and Internet advertising in the three months following the disaster, three times what it spent in the comparable period in 2009, the company reported to Congress.
The British-based oil giant told the House Energy and Commerce Committee that it had put fewer television and radio commercials on the air after the accident than it did a year earlier, but those it did were longer and ran nationwide.
The company also said it had broadened the markets in which it ran local newspaper advertisements, hitting 126 markets in 17 states. The company concentrated heavily in states directly affected by the spill — Louisiana, Alabama, Mississippi and Florida. It also took out ads in California, Connecticut, Delaware, Georgia, Illinois, Indiana, Ohio, Maryland, Michigan, New York, Pennsylvania, Texas, Wisconsin and the District of Columbia.
BP also gave $89.5 million in grants after the accident for tourism promotion along the Gulf Coast.
green.blogs.nytimes.com |
