Booms, Busts, and Recoveries Message Board

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Strategies & Market Trends : Booms, Busts, and Recoveries

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To: Snowshoe who wrote (73952)	9/11/2010 5:20:40 AM
From: elmatador	of 74559

The real coup is the way the ads appeal to the most crucial bloc of voters in the race: the ascendant lower-middle class that has reaped the biggest gains under Lula’s presidency. This group, known as “Class C” in Brazil with a family income of between $655 and $2,820 per month, has swelled by 32 million people in the last five years to 90 million, or about half of the country’s population, according to IstoE magazine. The ads are like a catalog of how life has improved for that demographic under Lula. Tuesday’s spot showed a new middle school in Recife, a city in the impoverished northeast; a new university with discount meals for about $1 for students; new subway stations in Sao Paulo; new highways and bridges; and vast fields of crops, a symbol of Brazil’s agricultural might. “Brazil has a unique chance to keep growing,” Rousseff says confidently, wearing a pearl necklace and open-necked white shirt. “I have an opportunity to consolidate this process of inclusion, of improving all people’s lives.” Serra’s low-budget ads suffer by comparison. stabroeknews.com

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