RE:People who believe that competition from Android will materially affect Apple's margins are simply wrong. Never happened with computers...
This is what Apple margins used to look like prior to iPods, iPhones and iPads.
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Apple Reports First Fiscal Quarter Results
CUPERTINO, California - Jan. 14, 1998 - Apple Computer, Inc. today announced financial results for its fiscal 1998 first quarter which ended Dec. 26, 1997. For the quarter, the Company generated revenues of $1.6 billion and unit sales of 635,000. The Company recorded a quarterly net profit of $47 million, resulting in basic and diluted earnings per share of $.37 and $.33, respectively. Apple recorded a net loss of $161 million, or $(1.26) per share, in the September quarter, and recorded a net loss of $120 million, or $(.96) per share, in the year-ago quarter.
The Company achieved gross margins of 22 percent during the quarter, compared to 20 percent in the September quarter and 19 percent in the year-ago quarter. International sales accounted for 50 percent of the Company's quarterly revenues.
apple.com |
