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Technology Stocks : ATPX: Lunn Industries and Technical Products Group merge.
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To: Roger Giler who wrote (794)11/10/1997 10:39:00 AM
From: Emec  Read Replies (2) of 1923
 
Roger,
With all due respect, I disagree with you about the purpose of a PR/IR firm. Their purpose is not merely to pump up the price of a stock in the short term. Their mission is to get the word out to investors of all variety including instituions that there is a story here. A company can do great things with their business but if nobody on Wall Street has heard of them, it will not benefit the shareholders, including the long term shareholders. If a company is not being covered, you will typically see it trading at a low multiple. PR/IR firms can add value to the shareholder's investments by increasing awareness. Keep in mind, I am not referring to the many scab PR firms out there whose business is sending out 10 million form letters to evryone in America that wind up in the garbage. I am referring to well established and connected firms that can actually go on the road and draw the institutions, mutual funds, etc. to a presentation and convey the story.
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