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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: Jack L. Dlugach who wrote (3393)9/10/1996 7:34:00 PM
From: Thanh Pham   of 42771
 
* NOVELL INC unveiled an aggressive new marketing strategy with the
launch of a worldwide advertising and corporate identity and brand
campaign. The fiscal 4Q $20 million advertising and branding
campaign is designed to strengthen Novell's brand equity with its
key audiences, establish the company as a major intranet market
player and clearly define the company's networking vision. Novell's
first substantial corporate identity and brand marketing effort in a
decade is aimed at building the Novell brand. (PR Newswire 03:50 PM
ET 09/10/96) For the full text story, see
merc.com
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