VVUS: VIVUS INC. (NASDAQ) Message Board

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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)

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To: Zebra 365 who wrote (2322)	11/10/1997 1:15:00 PM
From: Mark A. Stang	Read Replies (2) of 23519

Not A-Mused by VVUS' limp dick PR "machine" Great Newsweek story. Sole mention of Muse is that it doesn't work ...for Bob Bowman. A few weeks ago Pfizer gets a ludicrous "Viagra made me a Tarzan after 4 years of impotence" anecdote out over the AP. VVUS plainly is losing the PR war; easy to lose a war when you don't even try to fight. Hard to believe that Newsweek didn't contact VVUS while writing this story. But if it didn't, VVUS damn well needs an outside PR agency that has its ear to the ground enough to know there's a story in the works. Do you think VVUS brass will write a letter to Newsweek's editors, or will they stay "above the fray"? Pathetic.

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