Atlanta Checker Cab Adopts VeriFone Multimedia Payment System
Implementation Underway to Deliver Digital Media and Keep Payment Cards in Hands of Passengers
finance.yahoo.com
October 6, 2010
ATLANTA--(BUSINESS WIRE)-- VeriFone Systems, Inc., (NYSE:PAY), announced today that is has begun installing passenger-activated payment and multimedia information systems in Atlanta Checker Cab taxis.
Checker Cab, one of the larger Atlanta taxi operators with 200 vehicles, is first in the market to implement an integrated payment and information system. The initial installations began Friday and will continue over the next 60-90 days. Passengers in equipped taxis will immediately be able to swipe their own cards, rather than handing them over to drivers.
“Atlanta Checker Cabs was one of the first taxi companies to embrace credit card payments over 30 years ago, and now we’re first in the area to put the complete payment process in the hands of passengers,” said Checker Cab President Rick Hewatt. “In addition, we’ll be providing streaming digital media to entertain and inform passengers.”
When the Checker Cab system is fully implemented, passengers will be able to access streaming media including nationally syndicated news and entertainment, as well as local metropolitan information and advertising. VeriFone’s MX 870 merges full-motion video, a 65,000-color display, high quality digital sound and highly secure payments capabilities into a single, easy-to-use system. |
