Philips DVD kit. With friends like this . . .....................
Philips Selects Sigma Designs' REALmagic Hollywood for
DVD Upgrade Kit
FREMONT, Calif.--(BUSINESS WIRE)--Nov. 10, 1997--
Philips Using Low Cost DVD/MPEG-2 Playback Card
In Complete, User-Friendly Kit
Continuing to strengthen its position as the leader in DVD MPEG-2 playback cards, Sigma
Designs, Inc.(Nasdaq:SIGM) today announced that Philips Electronics has chosen the REALmagic
Hollywood DVD MPEG-2 playback card for its recently introduced DVD-ROM Upgrade Kit for
the U.S. market. Built around Philips' new DRD-5200 DVD Drive, the comprehensive kit includes
all of the hardware and software required to play DVD-Video, DVD-ROM and all popular CD
formats. The kit also includes an outstanding collection of DVD multimedia titles.
The selection by Philips Electronics is the latest in a series of design wins for the REALmagic
Hollywood card. Currently shipping in high volume, the card brings users state-of-the-art DVD
digital video and digital surround-sound.
"Our goal was to create an affordable system that would produce video and audio of such
outstanding quality that it would be used with both personal computer and home entertainment
systems," commented Cornelis Klik, Project Director for DVD at Philips Electronics. "We selected
the Sigma REALmagic Hollywood card because it provided the superior performance and quality
that enabled us to meet our goal."
Developed as a complete DVD solution for multimedia and entertainment applications, the upgrade
kit offers users a perfect balance of outstanding data storage capacity, spectacular video and crystal
clear audio. The DRD-5200 supports all popular CD formats, including audio CD, CD-ROM,
CD-Recordable and CD-reWritable in addition to DVD-Video and DVD-ROM disks that store
up to 17 gigabytes of data.
"We are delighted that a supplier with the reputation for innovation, quality, and performance of
Philips has selected our REALmagic Hollywood card," added Prem Talreja, Sigma Designs' Vice
President of Marketing. "Philips' selection of our products is an endorsement of Sigma's technology,
quality, and market presence."
Available as an OEM product, the Hollywood DVD playback card turns a PC into a full-featured
DVD player that fully exploits all of the spectacular digital video and digital surround sound
capabilities of the DVD format and upcoming MPEG-2 interactive titles. The REALmagic
Hollywood DVD/MPEG-2 playback card displays flicker-free video at full-screen resolution,
making video watching on a PC truly a new and rich experience.
Sigma's solution works with any standard 133 MHz system without requiring a specialized graphic
adapter and fully complies with DVD specifications. This makes it the ideal choice for PC
manufacturers and DVD upgrade kit providers. The REALmagic DVD card includes device drivers
and Sigma Designs' DVD Station, an easy to use program for DVD navigation and control. With
DVD Station, PC users can take full advantage of every interactive DVD feature, using simple
VCR-like controls to choose sound track and subtitle language, select viewing aspect ratios, and
change viewing angles. The user interface is intuitive and easy to navigate. Users can also interact
with DVD Station menus to exercise parental control and execute search commands.
About Philips N.V.
Philips Electronics of the Netherlands is one of the world's largest electronics companies with sales
of $41 billion in 1996. Its 262,500 employees in more than 60 countries are active in the areas of
lighting, semiconductors and components, consumer products and systems, and software and
services. Quoted on the NYSE, London, Frankfurt, Amsterdam and other stock exchanges, it is a
world leader in lighting, color television sets, electric shavers and recorded music (PolyGram).
About Sigma Designs:
Sigma Designs entered the multimedia market in 1993 with products based on the MPEG (Moving
Picture Experts Group) standard for compressing and decompressing digital audio and video signals.
Since then, Sigma has been a driving force behind the advancement of the MPEG technology used
in most of the multimedia products on the market today. Sigma Designs' products include affordable
MPEG decoding hardware used in PC, notebook computers and networked video applications. All
Sigma Designs' products are sold worldwide through a direct sales force, distributors, and original
equipment manufacturers(OEMs).
For additional information, call 800/845-8086, 510/770-0100, fax: 510/770-2640, or visit Sigma's
web site at sigmadesigns.com.
Note to Editors: Except for the historical information contained herein, the matters discussed in this
release are forward looking statements that are subject to risks and uncertainties, including the timely
introduction and market acceptance of Sigma's MPEG/DVD and other related products, the impact
of competitive products and pricing, and other risk factors detailed from time to time in the
company's SEC reports, including the report on Form 10-K for the year ended January 31, 1997
and on Form 10-Q for the quarter ended July 31, 1997.
CONTACT: S&S Public Relations, Inc.
Lauren Finkelman/Sophia Chee,
Tel: 800/287-2279 Fax: 312/266-8247
lauren@sspr.com
sophia@sspr.com
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