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To: GARY P GROBBEL who wrote (100167)10/14/2010 10:23:48 PM
From: Ted M  Read Replies (1) of 120405
 
IVOB news today: BEVERLY, Mass., Oct. 14 /PRNewswire/ -- INVO Bioscience, Inc. (OTC Bulletin Board:IVOB.ob - News), a medical device company focused on treatment options for patients diagnosed with infertility, today announced the signing of an exclusive sales and distribution agreement with the Biodar Plus Company, based in Donetsk, Ukraine to distribute the INVOcell product throughout Ukraine and to provide the INVO Bioscience infertility treatments in its in-house infertility center. Biodar Plus is fully licensed by the Ukrainian Ministry of Health to provide a wide variety of medical services, including gynecological and infertility treatments, and to distribute certain medical devices.

Ukraine, as a country, suffers the demographic problem of a shrinking population. The Ukrainian government provides a series of cash incentives for couples to encourage an increase in the rate of national childbirth. The Ukrainian Government is also planning the implementation of a monthly subsidy payment for each child less than 18 years old.

Biodar Plus plans on providing INVO Bioscience's cost effective infertility treatments in its in-house infertility department, as well as distribute the INVOcell device to other doctors and centers across the Ukraine. In addition, once fully trained and certified by Dr. Claude Ranoux, INVO Bioscience's founder and chief scientist, Biodar hopes to become INVO Bioscience's 'Training Center of Excellence' for doctors in the Ukraine and other Eastern European countries.

There are currently 30 infertility centers in Ukraine. Infertility treatments are very expensive, often costing more than $10,000, and therefore only available to a small number of couples with the financial resources to benefit from the treatments. INVOcell will dramatically broaden the availability of infertility treatments in the Ukraine.

Aleksandr Bratanov, MD, head physician for Biodar Plus, commented, "The INVOcell procedure and device represent a unique and cost effective method to address the growing infertility issue in Ukraine. We believe that INVOcell can capture a vast segment of the Ukrainian market because it represents a highly affordable opportunity to safely initiate a pregnancy. We predict that the entrance of INVOcell into the Ukrainian medical device market will spur the creation of a number of new gynecological practices in the country, and that a number of the existing gynecological practices will transition to the INVOcell technology. We are excited with the opportunities ahead."

INVO Bioscience is currently undergoing Ukrainian Product Registration. INVOcell is CE Mark approved in Europe and conforms to all consumer health and safety requirements. INVOcell is currently marketed and sold in Austria, Cameroon, Canada, Columbia, the Dominican Republic, Guatemala, Nicaragua, Pakistan, Panama, Peru, Spain, Togo, Turkey, and Venezuela.

About Biodar Plus

The Medical Center Biodar Plus Company is situated in the suburbs of Donetsk, which is one of the largest cities in Ukraine with over 4 million people in the region. Biodar has been in operation since 1993 marketing medical devices throughout the Ukraine. Biodar currently operates a fully licensed medical center where they provide various types of medical services including gynecological, infertility and now INVO procedures. Biodar Plus also operates a chain of pharmacies and a medical device distribution organization, which will now add the INVOcell to its portfolio of products.

About INVO Bioscience

INVO Bioscience (IVOB) is a medical device company, headquartered in Beverly, Massachusetts, focused on creating simplified, lower cost treatment options for patients diagnosed with infertility. The company's lead product, the INVOcell, is a novel medical device used in infertility treatment that enables egg fertilization and early embryo development in the woman's vaginal cavity. The company was founded by Claude Ranoux, MD, a noted expert in the field of reproductive health, infertility and embryology. For more information, please visit www.invobioscience.com.

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