The reason for calling them VVV was to defend the Great and Glorious British Empire which you fashionably denigrate, to point out one of the main driving forces of the success, to do some nice alliteration, to explain some of the values which lead to success [collectively and individually - one can have some success in one's own life by adopting said values, even if in general those around one do not, though it's much more difficult in that case because being stuck in a chimpanzee cage makes VVV more difficult].
Note that I did not call them Anglo Virtuous Values. One doesn't need to go far back to find less than VVV endemic across England.
<LONDON, 1802.
Milton! thou should'st be living at this hour: England hath need of thee: she is a fen Of stagnant waters: altar, sword and pen, Fireside, the heroic wealth of hall and bower, Have forfeited their ancient English dower Of inward happiness. We are selfish men; Oh! raise us up, return to us again; And give us manners, virtue, freedom, power. Thy soul was like a Star and dwelt apart: Thou hadst a voice whose sound was like the sea; Pure as the naked heavens, majestic, free, So didst thou travel on life's common way, In chearful godliness; and yet thy heart The lowliest duties on itself did lay. >
I don't know much about John Milton, but Google seems to: en.wikipedia.org
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