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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw	10/18/2010 9:09:53 AM
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Rovi Launches Enhanced TV Interactive Services With Integration of Third Party ETV/EBIF Solution and Applications on the Guide finance.yahoo.com Blue Ridge Communications is First to Deploy FourthWall Media EBIF Technology and TV Widgets(R) on Rovi Guides to Its Subscribers SANTA CLARA, Calif., Oct. 18, 2010 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced that it is offering cable television service providers the ability to deploy interactive television services through the integration of Enhanced Television (ETV)/ Enhanced Binary Interchange Format (EBIF) applications and widgets on Rovi Passport Guide and i-Guide. In collaboration with FourthWall Media, Rovi is launching a standards-based ETV/EBIF Solution comprised of an EBIF User Agent and ETV Platform Server to facilitate the integration of a variety of third party applications with the guide, and a starter kit of FourthWall applications that includes Yellow Pages on TV, eBay on TV, News, Weather, Sports and Finance.

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