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Strategies & Market Trends : Greater China Stocks

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To: Julius Wong who wrote (7230)10/21/2010 4:11:53 AM
From: GUSTAVE JAEGER1 Recommendation   of 8334
 
Social media in Asia differ from U.S. & Europe: Gartner

By Sophia Meng | October 21, 2010 3:51 AM EDT


Local social network sites in Asia Pacific retain the leading consumer mindshare and profitable business models, making it hard for sites of Europe and North America to extend their reach in the region, Gartner said on Thursday.

"The Asia Pacific social media market is highly diverse and in many places evolving rapidly," said Nick Ingelbrecht, research director at Gartner. "While global sites fare better in more westernized Asian markets such as Australia, some of Asia's biggest markets have evolved their own unique social network services distinct from those of Europe and North America."

In China, Japan and South Korea, the growth of social networking has been driven by strong consumer interest in online games, while India's social networking market has been spurred by demand for online dating and matchmaking sites.
[...]

ibtimes.com
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