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Technology Stocks : Apple Inc.
AAPL 277.47+0.2%3:59 PM EST

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To: soup who wrote (6225)11/11/1997 12:06:00 AM
From: HerbVic  Read Replies (1) of 213173
 
>More worrisome from a personal point of view is the competition it poses to small resellers.

Yes, that is of considerable import!

What I would like to see Apple do to address this potential weakness in the marketing plan is to build into the Apple Store a "Knowledge Universe" (did I say that?) of links and information about the entire Apple reseller community. A virtual shopping mall chock full of retail presence covering every hardware and software offering that might pique the interest of the beleaguered Macophile.

And to encourage casual shopping, how about making QTVR rooms part of the store? There could even be a transporter in the corner with accessible controls to choose destinations. One could transport to the rim of the Grand Canyon or the bridge of the Enterprise! (either one) Shoppers could be represented as avatars and converse with one another. Oh yeah! This could be a great store!

And they might even have fun doing it...

HerbVic, JAAO
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