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Technology Stocks : Apple Inc.

AAPL 280.65

-1.2%

Dec 4 3:59 PM EST

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To: Instock who wrote (6290)	11/11/1997 8:02:00 PM
From: soup	Read Replies (1) of 213173

Small Retailer Notes. Since I sell Macs in a small store ("the little computer store, New York City"), I was e-mailed a request about how our customers are reacting to the Apple Store. One customer today mentioned that he wanted to buy a G3 and asked if we could match/beat ther Apple Store price. I said I didn't think so, but I'd see what was available when he was ready. If not, he'd be interested in selling his 7200/90 through my store on consignment On the plus, side, AAPL is charging sales tax, so no advantage to them there. (This should be the case on a national level by next year.) We also had a staff meeting. Since we already have an excellent reputation for service/support, we think we can do well there. However, depending on our costs, we may be out of new and factory re-conditioned sales. We will still do sales of used and consigned products and probably some of the low-end clones (most consumers overbuy relative to their actual needs.) One idea we're considering is marketing ourselves as a consulting service -- charging a percentage of total purchase price to advise people without a clue what to buy -- and doing some of our buying from the Apple Store. soup

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