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Politics : The Castle

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To: Lane3 who wrote (5574)12/3/2010 9:33:34 PM
From: TimF  Read Replies (1) of 7936
 
CALM Act passed, will quiet loud TV commercials within a year
By Chris Foresman | Last updated December 2, 2010 6:38 PM

Though Congress still bickers over net neutrality, spying on Americans, and universal health care, at least Democrats and Republicans can agree on one thing: TV commercials are too damned loud. After approval by the House, the Commercial Advertisement Loudness Mitigation (CALM) Act is now on its way to President Obama's desk. It was passed by the Senate earlier this year.

Rep. Anna Eshoo's (D-CA) bill will require commercials to be at the same decibel levels as programs during which they play. Once signed, the CALM Act will give the FCC a mandate to regulate and enforce volume limits on commercials, ensuring that their maximum loudness does not exceed the average maximum loudness of the program they're accompanying. Advertisers will have one year to implement technology to keep the volume levels in check...

arstechnica.com
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