HDTV Rollout in China Continues to Power Cogo's Digital Media Growth
finance.yahoo.com
-- New HDTV Set-top Box Solution Now Shipping
SHENZHEN, China, Dec. 9, 2010 /PRNewswire/ -- Cogo Group, Inc. (Nasdaq:COGO), a leading embedded solutions and software provider for the technology and industrial sectors in China, continues to benefit from the strong roll-out of HDTV as total HDTV subscribers in China passed 2 million subscribers in the fourth quarter of 2010, up from 2 million in July 2010. Cogo, in conjunction with its partner, a leading global semiconductor company, provides customized solutions for HDTV set-top boxes ("STB") for use in both domestic China and various export markets.
Additionally, Cogo, in conjunction with this same semiconductor partner, has recently launched an upgraded STB solution with additional functionality (including cable modem features) that carries a higher Average Selling Price ("ASP") for Cogo than the current solution. Cogo has already started shipping this new solution to its HDTV customers, and shipments are expected to ramp significantly in 2011. It is believed that China's HDTV ecosystem will continue to evolve over the next five years and will require new platform upgrades to drive increased functionality. It is expected this trend will continually drive higher ASPs for Cogo's customized solutions. |
